Brand Experience Art Direction / Afterpay USA

New York Fashion Week 2023

1.6 Billion Impressions

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FASHION IS OUR FUTURE
A new generation of talent in the fashion industry is emerging, and they’re not just innovating - they’re innovating for good. This season, we’re going to spotlight and elevate the next-gen innovators and their purpose-led innovations - from sustainable fabrics to inclusive designs.

The Afterpay Xperience
Connect with our future through fashion. We’re turning the ground floor of Spring Studios into the ultimate taste of what the future of fashion holds. Watch all the shows live on the big screen. See the runway looks close up. Have your portrait snapped. And catch talks from the industry’s most exciting innovators who are shaping the future.

RunwayX by Afterpay
For the first time ever, we’re taking over the top floor at Spring Studios to present RunwayX by Afterpay: four days of exclusive shows from fashion’s most inspiring next-gen designers. Your free front-row seat is waiting.

Credits

Creative Director: Patrick Gaerlan

Art Director: Emperatriz Herrera

Editorial: Chloe Santillan

Designers: Spring Studio Agency

Motion Artist: Dean Chapman

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