Brand Experience / Old Navy
KEY BUSINESS LEADERSHIP conference
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Napa Valley is calling, and we’re hosting our Key Business Leaders to join us for a full day of education and inspiration. We have partnered with the Di Rosa Center for Contemporary Art to showcase the life journey of Old Navy, from its inception in 1994 to our envisioned future.
We dug up the archives and brought to surface our heritage gems, from the iconic Ford Chevrolet truck to a vintage cereal box with a $5 denim coupon ad.
As we turn the corner, you are greeted with an explosion of brand graphics that envelop the entire hallway. The wall is filled with positive brand affirmations, along with key business insights that shed light on current and future challenges.
There’s no TV screens in this conference room, we programed floor to ceiling projectors to house motion scenic videos and presentations. The seating was designed to be playful with curated mixed-match furniture to inspire easy conversations.
