Campaign & In-Store Fleet & Flagship Art Direction / Old Navy

BODEQUALITY

2+ Billion Campaign Impressions

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Peer into the zeitgeist and you’ll find all of us, sitting here, questioning everything. These “unprecedented times” have forced us to reevaluate the status quo, and we’re looking at brands to not only inspire, but set new standards and change with the times. Old Navy is, in fact, committed as ever to create an inclusive and equal world.

We’re no longer OK with putting women in lanes of “straight” “plus” “petite.” It’s long overdue that we evolve to meet the needs of all women and see them as humans, not just a number and a category. We’ll do our part to normalize equality and redefine the shopping experience.

This will be a love note, a rallying cry to women everywhere!!, anyone who self identifies as a she/her. We’re celebrating — and casting — all cultures, colors, beliefs, bodies, backgrounds, genders and abilities. 
This is about representation on a global scale — a way to bring the WE platform to life every single day.

This is Bodequality, because we deserve it!

 

Logo branding

In-store shopper

Color Pallete

Graphics & Collage

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