Photography Art Direction / Afterpay USA

Here for the Holidays 2022

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Here for the Holidays.
Even in good years, we feel the financial stress that comes with getting the perfect gift for everyone on our list. In this year’s campaign, we’ll widen the aperture on holiday spending, focusing on all of the things that put pressure on your finances and presenting Afterpay as the omni-channel, multi-category tool that can alleviate financial stress wherever it stacks up. The ultimate holiday helper, ready to hack, balance and destress whatever the holiday throws at you.

Q187_JCH_AP_HOL22_TRAY_GIFTS_GIF_FNL_08.jpg
Q187_JCH_AP_HOL22_GIFTS_FOR_HIM_1237_FNL.jpg
Q187_JCH_AP_HOL22_PHONE_FACE_1855_FNL.jpg
Q187_JCH_AP_HOL22_PHONE_POCKET_0586_FNL.jpg
Q187_JCH_AP_HOL22_GIFT_BOX_0632_FNL.jpg
Q187_JCH_AP_HOL22_GIFTING_2_2083_FNL.jpg
Q187_JCH_AP_HOL22_GIFTING_1_1668_FNL.jpg
Q187_JCH_AP_HOL22_TREE_0519_FNL.jpg
Q187_JCH_AP_HOL22_GIFT_WRAP_1481_FNL.jpg
Q187_JCH_AP_HOL22_SHOP_FROM_STORE_1194_FNL.jpg

The Ask.
Capture a suite of photography assets that focuses on all aspects of the holiday season and have hints of shopping and the Afterpay app in situ. Demonstrate the app’s benefits, and Afterpay value props being the solution to holiday stress.

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Q187_JCH_AP_HOL22_PHONE_POCKET_0580_FNL.jpg
Q187_JCH_AP_HOL22_PHONE_POCKET_0548_FNL.jpg
Q187_JCH_AP_HOL22_SHOP_IN_STORE_0512_FNL.jpg
Q187_JCH_AP_HOL22_MORE_TIME_TO_PAY_GIF-2_FNL.jpg
Q187_JCH_AP_HOL22_GIFTS_FOR_KIDS_FNL.jpg
Q187_JCH_AP_HOL22_PHONE_SOLO_TREE_FNL.jpg
Q187_JCH_AP_HOL22_EASE_2139_FNL.jpg .jpg
Q187_JCH_AP_HOL22_TRAY_1046_FNL.jpg
Q187_JCH_AP_HOL22_TRAY_1061_FNL.jpg
Q187_JCH_AP_HOL22_GIFT_BOXES_FSTACKED_FNL.jpg
Q187_JCH_AP_HOL22_GIFTS_FOR_HER_FNL.jpg
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Holiday OOH-5.png
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EMAIL.png
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Credits

Creative Director: Meggie Repp

Art Director: Emperatriz Herrera

Editorial: Chloe Santillan

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