Brand Experience Art Direction / Afterpay USA

HOLIDAY HQ 2023

Scroll ↓

However You Holiday, Afterpay it.

A customized pop-up where new & existing Afterpay customers unlock inspiration to celebrate the holidays their way. Customers are invited to explore the activations, then check out with Afterpay in-store at Sephora & Nordstrom.

AFTERPAY-SEPHORA-s-240.jpg
AFTERPAY-SEPHORA-s-157.jpg

Afterpay, in-store ambassadors

Sephora opened their doors to our ambassadors to further educate and inspire our customers to treat themselves differently this year. Resulting in a higher traffic driver and a boost in sales.

AFTERPAY-SEPHORA-s-09.jpg
AFTERPAY-SEPHORA-s-06.jpg
AFTERPAY-SEPHORA-s-08.jpg
AFTERPAY-SEPHORA-s-17.jpg
AFTERPAY-SEPHORA-s-20.jpg
AFTERPAY-SEPHORA-s-74.jpg
AFTERPAY-SEPHORA-s-156.jpg
AFTERPAY-SEPHORA-s-308.jpg
AFTERPAY-SEPHORA-s-116.jpg
AFTERPAY-SEPHORA-s-59.jpg
AFTERPAY-SEPHORA-s-62.jpg
AFTERPAY-SEPHORA-s-258.jpg
AFTERPAY-SEPHORA-s-323.jpg
AFTERPAY-SEPHORA-s-267.jpg
AFTERPAY-SEPHORA-s-106.jpg
AFTERPAY-SEPHORA-s-126.jpg
AFTERPAY-SEPHORA-s-173.jpg
AFTERPAY-SEPHORA-s-219.jpg
AFTERPAY-SEPHORA-s-27.jpg

Concept Rendering & Design

Screen Shot 2024-03-12 at 6.25.57 PM.png
Screen Shot 2024-02-01 at 6.22.53 PM.png
Screen Shot 2024-02-01 at 6.24.12 PM.png
Screen Shot 2024-02-01 at 6.24.23 PM.png
Screen Shot 2024-02-01 at 6.24.34 PM.png

Credits

Art Director: Emperatriz Herrera

Editorial: Chloe Santillan

Designer: Jessica Ross

Production: Elizabeth Freise

Previous

Holiday Wheel of Deals
Next

Here For The Holidays